$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Alex Kopacz and Matt Bellia from London, ON, pitched Step Sciences in Season 19, Episode 2, asking the Dragons for $500K for 6.5% of the company.
- Asked for$500K for 6.5%
- Valuation$7.69Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Out - valuation too high relative to sales | Out |
| Wes Hall | Out - valuation too rich, not earned | Out |
| Michele Romanow | Out - deal made no sense | Out |
| Brian | Out - didn't understand product or valuation | Out |
| Manjit Minhas | Out - too many unproven ifs | Out |
Alex Kopacz and Matt Bellia, founders of Step Sciences from London, Ontario, asked for $500,000 for 6.5% of their company, valuing it at $7.7 million. The business sells custom 3D-printed orthotics made from recycled materials using German printing technology, priced around $500 a pair, targeting sports and industrial/automotive customers through a mobile clinic model that minimizes out-of-pocket costs via insurance. They reported $240,000 in revenue in 2023 and $210,000 in the first six months of this year, with lifetime sales of about $600,000 over three and a half years, and cited commitments representing $37.5 million in potential revenue from automotive and logistics partnerships.
All five Dragons declined to invest, citing the valuation as far too high relative to actual revenue. Arlene Dickinson said the ask was disproportionate to sales, Wes Hall called the valuation not earned, Michele Romanow and Brian said the deal made no sense given the numbers, and Manjit Minhas felt there were too many unproven assumptions. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Step Sciences today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Step Sciences is still operating.