$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Marissa Grootes from North Vancouver, BC, pitched Stil in Season 18, Episode 14, asking the Dragons for $200K for 10% of the company.
- Asked for$200K for 10%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$200K for 20%valued at $1Mplus a royalty: 5% royalty starting once shipping costs are lowered, then dropping to 2% once the investment is repaid
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Liked the product but felt the business would not get big enough | Out |
| Wes Hall | Concerned about it being a one-person shop | Out |
| Michele Romanow | $200,000 for 20% with a 5% royalty starting once shipping costs are lowered, dropping to 2% once repaid | Accepted |
| Manjit Minhas | $200,000 for 15% equity, no royalty | Withdrawn |
| Vincenzo Guzzo | Bowed out to avoid undercutting the two other offers | Out |
Marissa, of Vancouver-based Still, pitched a line of organizational tools including planners, notebooks, and accessories designed to track productivity, gratitude, fitness, and finance, seeking $200,000 for 10%. The company has done just over $3 million in lifetime sales, with $800,000 in 2022 and $130,000 in profit that year, projecting $1.1 million this year and $1.7 million next year; average basket size is $50 with a product cost of about $5, though shipping costs, including one shipment from Vancouver to Montreal that cost $37, have significantly cut into margins, and the business is currently only sold through e-commerce.
Arlene Dickinson and Wes Hall both declined, citing limited growth potential and concerns about a one-person operation. Manjit Minhas offered $200,000 for 15% equity with no royalty, and Michele Romanow offered $200,000 for 20% equity with a 5% royalty on shipping cost savings, dropping to 2% once repaid; Vincenzo Guzzo stepped back to avoid undercutting the two offers. Marissa accepted Michele Romanow's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Stil today
- StatusIn businessLast checked September 2026
Stil is still operating and sells through its website.