$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Simon Donato, Brad Slessor & Shaun Stevens from Calgary, AB, pitched Stoked Oats in Season 10, Episode 21, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeDealwith Michael Wekerle
- Final deal$120K for 25%valued at $480K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Joe Mimran | Concerned about competitive space and part-time commitment | Out |
| Jim Treliving | Felt no one was fully committed to the business | Out |
| Manjit Minhas | Wanted them to pursue distribution themselves rather than outsourcing | Out |
| Michael Wekerle | $120,000 for 25% | Accepted |
| Michele Romanow | Concerned they had not yet pursued online sales themselves | Out |
Simon Donato, Brad Slessor and Shaun Stevens, of Calgary, Alberta, pitched Stoked Oats, a gluten-free, no-sugar-added, no-preservative instant oatmeal sold in four blends, asking for $100,000 for 20% of the company. The oats sell in more than 200 stores across Canada, including Sobeys, Save-On-Foods and Co-op, retail for about $12 a bag, and have generated over $500,000 in sales since 2012, with $350,000 projected this year and a profit margin of about 36%. The founders run the business part-time, outsourcing production and distribution to keep it turnkey.
Joe Mimran, Jim Treliving, Manjit Minhas and Michele Romanow all went out, citing the competitive cereal category, the founders' part-time involvement, and the outsourced distribution model as concerns. Michael Wekerle offered $120,000 for 25%, arguing the founders' part-time status left upside as the business grew, and the founders accepted his offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Stoked Oats today
- StatusIn businessLast checked September 2026
Stoked Oats is still operating and sells through its website.