STUFFF Lubricants

Bill Betournay, Jeff Greco
Sault Ste. Marie, ON and St. Joseph Island, ON

The pitch

Bill Betournay, Jeff Greco from Sault Ste. Marie, ON and St. Joseph Island, ON, pitched STUFFF Lubricants in Season 13, Episode 6, asking the Dragons for $50K for 25% of the company.

Asked for$50K for 25%
Valuation$200Kimplied by the ask
OutcomeDealwith Jim Treliving
Final deal$50K for 50%valued at $100K

Offers in the Den

Dragon	Offer	Result
Vincenzo Guzzo	Felt Bill was an inventor, not a businessman	Out
Manjit Minhas	Wants a dedicated operator to run the business, not just a side hustle	Out
Arlene Dickinson	Did not want to run the business herself, too early	Out
Michele Romanow	Too early, wants the business further along before investing	Out
Jim Treliving	$50,000 for 50%	Accepted

Jeff Greco of Sault Ste. Marie, Ontario and Bill Betournay of St. Joseph Island, Ontario asked for $50,000 for 20% of STUFFF Lubricants, which manufactures industrial lubricants made from 100% canola oil sourced from used restaurant cooking oil, as an alternative to petroleum-based lubricants. Cost of production is about $4.50 per can including averaged labour, priced similarly to competitors' smaller cans, and the company had $34,000 in sales over the prior twelve months. Neither founder works on the business full time, and they had not yet approached major retailers such as Canadian Tire.

Vincenzo Guzzo said Bill Betournay was an inventor rather than a businessman and passed. Manjit Minhas and Arlene Dickinson felt the business needed a dedicated operator and was too early for their involvement, and Michele Romanow agreed it needed more development before she would invest. Jim Treliving offered the full $50,000 but for 50% equity so he could be an active partner, and Jeff Greco and Bill Betournay accepted.

Pitch details from CBC’s Dragons’ Den pitch page.