$1Mfor 10%
Protein Candy
Valued at $10M
Sugar & Co. Canada
Samantha & Sara Pauli, Joanne Curiel-Tejeda
London, ON
Status unknownSeason 13, Episode 14
The pitch
Samantha & Sara Pauli, Joanne Curiel-Tejeda from London, ON, pitched Sugar & Co. Canada in Season 13, Episode 14, asking the Dragons for $200K for 15% of the company.
- Asked for$200K for 15%
- Valuation$1.33Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Out, valuation too high | Out |
| Manjit Minhas | Out, doesn't make sense | Out |
| Vincenzo Guzzo | Out, recommended re-evaluating advisors | Out |
| Michele Romanow | Out, too early despite valuation error | Out |
| Jim Treliving | Out | Out |
| Lane Merrifield | Out | Out |
Sara Pauli and Samantha Pauli, along with head chemist Joanne Curiel-Tejeda, from London, ON pitched Sugar & Co. Canada, a body sugaring hair removal business using a paste made of sugar, lemon juice and water, developed with Western University's chemistry department to increase elasticity. The company sells product lines and training, did $35,000 in sales last year, is at $20,000 so far this year, and projects just over $200,000 for the year. The founders valued the company using a nine-times earnings multiple on projected revenue.
Arlene Dickinson, Manjit Minhas, Vincenzo Guzzo, Michele Romanow, Jim Treliving, and Lane Merrifield all went out, citing the unrealistic valuation and, in some cases, that the business was too early stage. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Sugar & Co. Canada today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Sugar & Co. Canada is still operating.