$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sunil & Sonja Munjaral from Delta, BC, pitched SumoMale in Season 13, Episode 17, asking the Dragons for $500K for 25% of the company.
- Asked for$500K for 25%
- Valuation$2Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Wanted more evidence than a 27-person trial could provide | Out |
| Manjit Minhas | Concerned about side effects and lack of scientific evidence | Out |
| Arlene Dickinson | Valuation too high relative to sales | Out |
| Lane Merrifield | Valuation does not match the numbers presented | Out |
| Jim Treliving | Valuation problem, cannot justify the ask | Out |
Sunil and Sonja Munjaral, from Delta, BC, asked for $500,000 for 25% of SumoMale, a two-product line of herbal supplement capsules aimed at erectile dysfunction (SumoMale 1) and premature ejaculation (SumoMale 2). The product is taken daily and Sunil Munjaral said it takes about two weeks to take effect; it holds a Health Canada natural product number. The company launched with $30,000 in investment and has sold 1,400 units over nine months, generating $34,000 in total revenue and $22,000 in net profit through nine retail outlets. Sunil Munjaral cited a trial of 27 patients in India showing a 69% return rate as supporting evidence.
Vincenzo Guzzo went out, saying a 27-person trial was not sufficient evidence and questioned the lack of scientific backing. Manjit Minhas went out, citing concerns about possible side effects and insufficient science. Arlene Dickinson and Lane Merrifield both went out, saying the $2 million valuation did not match the sales numbers. Jim Treliving went out over the valuation and said he disagreed with basing all happiness and energy on sexual performance. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
SumoMale today
- StatusIn businessLast checked September 2026
SumoMale is still operating and sells through its website.