$1Mfor 10%
Protein Candy
Valued at $10M
Susgrainable
Marc Wandler, Angela Poole and Clinton Bishop
Vancouver, BC
In businessSeason 18, Episode 14
The pitch
Marc Wandler, Angela Poole and Clinton Bishop from Vancouver, BC, pitched Susgrainable in Season 18, Episode 14, asking the Dragons for $200K for 5% of the company.
- Asked for$200K for 5%
- Valuation$4Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$200K for 20%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Felt the valuation was out of whack | Out |
| Vincenzo Guzzo | Agreed the valuation was too high | Out |
| Manjit Minhas | $200,000 for 20% | Accepted |
| Michele Romanow | Felt the product did not taste good enough as a standalone CPG line and valuation was too high | Out |
| Wes Hall | Questioned the lack of sales to support the valuation | Out |
Marc Wandler, Angie Poole, and Clinton Bishop, of Vancouver-based Susgrainable, pitched a line of baking mixes and a flour made from spent grain, a by-product of beer production, seeking $200,000 for 5%. Lifetime sales stood at $210,000, with $75,000 coming from mix sales; current processing costs $8.72 per kilo, but the founders plan an upcycling and dehydration facility that would bring that down to $1.50 per kilo and increase capacity 500 times, positioning the flour as a wholesale ingredient product.
Arlene Dickinson, Vincenzo Guzzo, Michele Romanow, and Wes Hall all went out over concerns about the $4 million valuation being too high relative to sales. Manjit Minhas, drawing on 23 years in the beer industry, offered $200,000 for 20% equity; the founders countered with $200,000 for 10% plus a royalty once the facility launched, but ultimately accepted Manjit Minhas's original offer of $200,000 for 20%.
Pitch details from CBC’s Dragons’ Den pitch page.
Susgrainable today
- StatusIn businessLast checked September 2026
Susgrainable is still operating and sells through its website.