$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Zechariah Thomas from Seagrave, ON, pitched Swift Hockey in Season 18, Episode 1, asking the Dragons for $70K for 10% of the company.
- Asked for$70K for 10%
- Valuation$700Kimplied by the ask
- OutcomeDealwith Wes Hall
- Final deal$70K for 20%valued at $350K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Out - concerned the product is not proprietary and off-the-shelf | Out |
| Arlene Dickinson | $70,000 for 15% | Declined |
| Michele Romanow | $70,000 for 20% | Declined |
| Vincenzo Guzzo | Out - expected Wes Hall to make the deal | Out |
| Wes Hall | $70,000 for 20% | Accepted |
Zechariah Thomas, a 20-year-old former professional hockey player, asked for $70,000 for 10% of Swift Hockey, which makes a lightweight hockey stick weighing 375 grams with extra carbon layers in the blade for durability. Sticks cost $68 to make and sell for $150 online, with partnerships including Team Jamaica's national hockey team; in the last six months the company did $200,000 in sales with about $95,000 in profit, funded by $100,000 the founder made from earlier e-commerce ventures. The funding sought would go toward buying inventory in bulk to reduce per-unit costs and keep up with demand, since stock currently sells out within a day of restocking.
Manjit Minhas went out, citing the lack of proprietary technology in an off-the-shelf product. Arlene Dickinson offered $70,000 for 15%, and Michele Romanow offered $70,000 for 20%, both declined. Vincenzo Guzzo went out, expecting Wes Hall to make a deal given a personal connection. Wes Hall offered $70,000 for 20%, tying it to his Hockey Diversity Alliance and Black North work, and Zechariah Thomas accepted the offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Swift Hockey today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Swift Hockey is still operating.