Synerpet

Rob Wonham
Windsor, ON

Rob Wonham pitching Synerpet on Dragons’ Den

The pitch

Rob Wonham from Windsor, ON, pitched Synerpet in Season 10, Episode 18, asking the Dragons for $50K for 25% of the company.

  • Asked for$50K for 25%
  • Valuation$200Kimplied by the ask
  • OutcomeNo deal

Robert Wonham, originally from Windsor, Ontario, asked for $50,000 for 25 percent of SynerPet, a pet identification tag with a QR code that owners scan to notify the owner by email if a pet is found, with a website login and account system as a backup to the smartphone scan. The company has sold about 2,000 units, has done $25,000 in retail sales with $12,500 in actual sales to date, and has just been listed with Sears across the country.

Michele Romanow argued the technology was quickly being outpaced by GPS trackers like Tile and would become obsolete, and went out, a view echoed by Michael Wekerle and Manjit Minhas. Joe Mimran said there were too many similar products and it was not a differentiator, going out, and Jim Treliving said the sales were not substantial enough and also went out. No deal was made.

Pitch details from CBC’s Dragons’ Den pitch page.

Synerpet today

  • StatusOut of businessLast checked September 2026

Synerpet appears to have closed. Its products may no longer be available.