Taynton Bay Spirits

Justin Atterbury and Steve Koffler
Invermere, BC

The pitch

Justin Atterbury and Steve Koffler from Invermere, BC, pitched Taynton Bay Spirits in Season 14, Episode 8, asking the Dragons for $125K for 7% of the company.

Asked for$125K for 7%
Valuation$1.79Mimplied by the ask
OutcomeDealwith Arlene Dickinson
Final deal$185K for 10%valued at $1.85M

Offers in the Den

Dragon	Offer	Result
Manjit Minhas	$125,000 for 12%, with a commitment to get a BCLDB listing	Declined
Lane Merrifield	Out, said Manjit Minhas's offer was hard to compete with	Out
Arlene Dickinson	Undecided initially, then offered $185,000 for 10%	Accepted
Jim Treliving	Out, did not want to get into the business	Out
Michele Romanow	Out, said she was out as well	Out

Justin Atterbury and Steve, from Invermere, BC, asked for $125,000 for 7% of Taynton Bay Spirits, a craft distillery making premium spirits with no artificial colours, sweeteners, or flavours. Their flagship product is a ready-to-drink vodka ginger matcha infusion at 14% alcohol, made with loose-leaf tea, ginger, lemon, and honey, retailing around $27 a bottle, sold online and in private liquor stores across BC and Alberta. The company had year-two sales of just under $550,000 but had made next to no profit, and the founders were seeking a strategic partner to help with marketing and distribution to expand beyond private retailers.

Manjit Minhas offered $125,000 for 12% with a promise to get the product listed with BCLDB, while Lane Merrifield, Jim Treliving, and Michele Romanow all went out, with Lane citing an inability to compete with Manjit's distribution. Arlene Dickinson then offered $185,000 for 10%, citing her consumer marketing background and distribution network across 28 countries. The founders accepted Arlene Dickinson's offer for the additional capital.

Pitch details from CBC’s Dragons’ Den pitch page.