$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Sheena Brady and Amanda Baker from Ottawa, ON, pitched Tease Tea in Season 15, Episode 5, asking the Dragons for $300K for 10% of the company.
- Asked for$300K for 10%
- Valuation$3Mimplied by the ask
- OutcomeDealwith Vincenzo Guzzo
- Final deal$300K for 50%valued at $600K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | Not ready for investment at this stage | Out |
| Lane Merrifield | Needs to choose a growth focus first | Out |
| Manjit Minhas | This is not her area, out | Out |
| Jim Treliving | $300,000 for 40% with a board seat, later withdrawn | Withdrawn |
| Michele Romanow | Wants more focus before investing | Out |
| Vincenzo Guzzo | $300,000 for 45% of Tease Tea and 45% of Founders Fund, raised to 50% after a counter-negotiation attempt | Accepted |
Sheena Brady and Amanda Baker, of Ottawa, Ontario, asked for $300,000 for 10% of Tease Tea, which sells over 20 varieties of ethically sourced tea blends online through Shopify and Amazon with about 85% product margins, and runs the Founders Fund, an accelerator program supporting underrepresented women entrepreneurs. The company had done $1.1 million in revenue year to date, though $700,000 of that came from a single subscription-box deal selling 125,000 tea makers at thin margins, leaving about $400,000 in regular e-commerce revenue; gross profit was $300,000 and net profit just over $100,000 year to date, after a small loss in 2019 on $950,000 in revenue.
Arlene Dickinson, Lane Merrifield, Manjit Minhas and Michele Romanow went out, citing lack of focus between the tea business and the accelerator program. Jim Treliving offered $300,000 for 40% with a board seat but withdrew it after a tense exchange. Vincenzo Guzzo offered $300,000 for 45% of both Tease Tea and Founders Fund, and after a request to negotiate down to 35% was rejected, raised the offer to 50%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Tease Tea today
- StatusIn businessLast checked September 2026
Tease Tea is still operating and sells through its website.