$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Natalie Sabri from Oakville, ON, pitched The Dough Parlour in Season 13, Episode 11, asking the Dragons for $50K for 30% of the company.
- Asked for$50K for 30%
- Valuation$167Kimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$50K for 40%valued at $125K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Out, not a scalable business | Out |
| Lane Merrifield | Out, wants to see more progress before investing | Out |
| Manjit Minhas | Out, not enough innovation to be scalable, cheaper competition | Out |
| Jim Treliving | $50,000 for 40% with a say at the table | Accepted |
| Vincenzo Guzzo | $75,000 for 50% | Declined |
| Arlene Dickinson | Out, but encouraged her to partner with one of the other Dragons | Out |
Natalie Sabri, a preschool teacher from Oakville, ON, pitched The Dough Parlour, asking for $50,000 for 30%. The company makes fresh, handmade, scented modelling dough from 100% food-grade ingredients, sold for $5 per unit that costs $2 to produce; she had sold about 800 units for $4,000 in sales with minimal marketing.
Michele Romanow, Lane Merrifield, Manjit Minhas and Arlene Dickinson all went out, citing concerns about scalability and low-cost competition from products like Play-Doh. Jim Treliving offered $50,000 for 40% with a say at the table, and Vincenzo Guzzo offered $75,000 for 50%; Natalie Sabri accepted Jim Treliving's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
The Dough Parlour today
- StatusIn businessLast checked September 2026
The Dough Parlour is still operating and sells through its website.