$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Nicolette & Pierre Richer from Whistler, BC, pitched The Green Moustache in Season 11, Episode 15, asking the Dragons for $350K for 15% of the company.
- Asked for$350K for 15%
- Valuation$2.33Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$500K for 25%valued at $2M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Does not invest in anything with an expiry potential | Out |
| Michele Romanow | Too concerned about competition in the market | Out |
| Manjit Minhas | $500,000 for 25% | Accepted |
| Joe Mimran | Went out on the basis of Manjit's offer being strong | Out |
| Jim Treliving | Passed rather than outbid Manjit's offer | Out |
Nicolette Richer and Pierre Richer of Whistler, BC asked for $350,000 for 15% of The Green Moustache, an organic, plant-based juice and live food bar chain built around quinoa bowls, superfood salads, and cold-pressed juices. The company had three locations, having opened its first restaurant in Whistler two and a half years earlier, and generated $920,000 in sales last year, though the company showed a loss on the books that year. They had become a franchise company in the past year, sold two franchises the week of taping, and had about 68 serious franchise inquiries, with the funds earmarked for opening a commissary in Vancouver to supply future franchisees.
Michael Wekerle went out, saying he avoids investing in perishable products, and Michele Romanow went out over concerns about competition in the crowded healthy-food space. Manjit Minhas offered $500,000 for 25%, and both Joe Mimran and Jim Treliving went out rather than compete with that offer; the founders accepted Manjit Minhas's deal.
Pitch details from CBC’s Dragons’ Den pitch page.
The Green Moustache today
- StatusIn businessLast checked September 2026
The Green Moustache is still operating and sells through its website.