The Lockerbox

Jason Campbell
Bowmanville, ON

Jason Campbell pitching The Lockerbox on Dragons’ Den

The pitch

Jason Campbell from Bowmanville, ON, pitched The Lockerbox in Season 13, Episode 14, asking the Dragons for $90K for 30% of the company.

  • Asked for$90K for 30%
  • Valuation$300Kimplied by the ask
  • OutcomeDealwith Vincenzo Guzzo and Lane Merrifield
  • Final deal$90K for 50%valued at $180K

Offers in the Den

DragonOfferResult
Manjit MinhasOut, too small a deal for herOut
Jim TrelivingOut, still experimental stageOut
Michele RomanowOut, too much work needed and outside her expertiseOut
Jim Treliving$90,000 for 50%Declined
Vincenzo Guzzo$100,000 for 50%Declined
Vincenzo Guzzo and Lane Merrifield$90,000 for 50%, joint dealAccepted

Jason Campbell of Bowmanville, ON pitched The Lockerbox, a wooden prototype device that turns any arena change room into a pro-style dressing room with nameplates, personal shelves and over 200 extra hooks in five seconds, asking for $90,000 for 30%. He plans to manufacture the final product in plastic overseas at about $3.20 US per unit shipped to Toronto and retail it around $89.99, with a total mould cost quote of $60,000; he has spent over $20,000 on patents covering the built-in hooks, folding shelf, and openings, and has not yet sold any units, though he has interest from a senior manager at Hockey Canada.

Manjit Minhas went out, saying the deal was too small for her. Jim Treliving first went out, calling it still experimental, but Vincenzo Guzzo then offered $90,000 for 50%, and Jim Treliving also separately offered $90,000 for 50% initially (before going out) while Michele Romanow went out citing the amount of work needed and her lack of hockey knowledge. Vincenzo Guzzo then offered $100,000 for 50%, and Lane Merrifield joined Vincenzo Guzzo's original $90,000 for 50% offer, which Jason Campbell accepted.

Pitch details from CBC’s Dragons’ Den pitch page.

The Lockerbox today

  • StatusOut of businessLast checked September 2026

The Lockerbox appears to have closed. Its products may no longer be available.