$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Steve McKillop from Cobourg, ON, pitched The Night Knights in Season 14, Episode 3, asking the Dragons for $190K for 30% of the company.
- Asked for$190K for 30%
- Valuation$633Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Valuation too high given lack of execution and distribution | Out |
| Arlene Dickinson | Not worth the $700,000 valuation implied | Out |
| Manjit Minhas | Good idea but poor execution | Out |
| Vincenzo Guzzo | Does not see money in kids books | Out |
| Jim Treliving | Liked the product but chose not to invest | Out |
Steve McKillop of Cobourg, ON pitched The Night Knights, a children's book and toy set including a storybook, two dolls, and a drawstring backpack, asking for $190,000 for 30%. He self-published the book, designed the dolls himself, and sold the $39.99 kits mainly in person at vendor events and at Indigo, generating $42,000 in sales over 60 days; he had no distributor or purchase orders in place yet.
All five Dragons went out, citing the high valuation relative to sales and the lack of a distribution plan or concrete leads, though several praised the creativity of the product. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
The Night Knights today
- StatusIn businessLast checked September 2026
The Night Knights is still operating and sells through its website.