$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Gary Moroz from Kelowna, BC, pitched The Roughneck Dirt Bag in Season 13, Episode 9, asking the Dragons for $50K for 20% of the company.
- Asked for$50K for 20%
- Valuation$250Kimplied by the ask
- OutcomeDealwith Jim Treliving
- Final deal$50K for 20%valued at $250K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | $50,000 for 20% | Accepted |
Gary Moroz, a vac truck operator from Kelowna, BC, pitched The Roughneck Dirtbag, a gear bag for oilfield workers featuring a patented external hard hat pocket, internal pockets for safety glasses, boot pockets that drain water, and a pocket for paperwork, asking for $50,000 for 20% equity. The bag, still in its seventh prototype stage with no units yet produced, would cost about $50 to manufacture in China and retail between $200 and $250; Gary Moroz had invested about $35,000 so far and planned to sell online rather than through a storefront.
Jim Treliving made an offer of $50,000 for 20% equity without waiting for input from the other Dragons, noting a personal connection to Gary Moroz through a shared hometown of Virden, Manitoba, and Gary Moroz accepted the offer.
Pitch details from CBC’s Dragons’ Den pitch page.
The Roughneck Dirt Bag today
- StatusIn businessLast checked September 2026
The Roughneck Dirt Bag is still operating and sells through its website.