$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
William, Brian & Margaret Leo from Toronto, ON, pitched The Snow Fox in Season 13, Episode 11, asking the Dragons for $75K for 20% of the company.
- Asked for$75K for 20%
- Valuation$375Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Out, did not see the need for the product | Out |
| Jim Treliving | Out, thinks it's not practical and won't sell | Out |
| Manjit Minhas | Out, market test of 75 units insufficient | Out |
| Arlene Dickinson | Out, cited blind passion and negative market feedback | Out |
| Michele Romanow | Out, market is too small | Out |
William Leo, Margaret Leo and Brian Leo, from Toronto, ON, pitched The Snow Fox, an externally mounted snow brush that attaches to a vehicle's trunk or tailgate, asking for $75,000 for 20%. The 24-inch telescopic brush retails for about $25 online, and the founders had invested $110,000 so far, selling 75 of 150 units produced at trade shows and a flea market; Canadian Tire had previously declined to carry it, saying they had the snow brush market covered.
All five Dragons went out. Vincenzo Guzzo, Jim Treliving, Manjit Minhas, Arlene Dickinson and Michele Romanow each cited the weak market test results, the retailer rejection, and doubts about practicality and market size as reasons for passing, and no deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
The Snow Fox today
- StatusOut of businessLast checked September 2026
The Snow Fox appears to have closed. Its products may no longer be available.