$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Enzo and Rita Ditaranto from Barrie, ON, pitched The Suit Men in Season 15, Episode 7, asking the Dragons for $300K for 30% of the company.
- Asked for$300K for 30%
- Valuation$1Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Did not think it was a million-dollar business | Out |
| Manjit Minhas | Wanted proof of sales in a year before investing | Out |
| Lane Merrifield | Believed the business model was outdated for changing work habits | Out |
| Vincenzo Guzzo | Agreed it was not a multi-truck business | Out |
| Arlene Dickinson | Felt the wrong founder pitched the business she fully owns | Out |
Rita Ditaranto and Enzo Ditaranto, a husband-and-wife team from Barrie, ON, asked for $300,000 for 30% of The Suit Men, a mobile menswear retail business operating out of a converted bus that sells and rents suits to customers such as car dealership staff. Suit rentals cost $180 per month for a six-month program allowing five suits, with a $22 buyback option per suit if the customer wants to keep it after renting, and about 60% of renters buy their suits while unreturned suits had previously been donated to a church. The company did $325,000 in sales in 2018 and $120,000 in 2019, but sales dropped to about $20,000 in January and February of the current year due to the pandemic reducing office attire needs.
All five Dragons declined to invest. Jim Treliving, Manjit Minhas, Lane Merrifield and Vincenzo Guzzo felt the business was too small or too exposed to changing workplace habits, and Arlene Dickinson noted that Rita Ditaranto, who owns 100% of the company, had let Enzo Ditaranto do most of the pitching. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
The Suit Men today
- StatusOut of businessLast checked September 2026
The Suit Men appears to have closed. Its products may no longer be available.