$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Anie Rouleau from Westmount, QC, pitched The Unscented Company in Season 14, Episode 3, asking the Dragons for $300K for 10% of the company.
- Asked for$300K for 10%
- Valuation$3Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$300K for 20%valued at $1.5M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Valuation too high to make a deal work | Out |
| Manjit Minhas | Does not see the company breaking even soon | Out |
| Jim Treliving | Concerned about the valuation | Out |
| Michele Romanow | $300,000 for 20% | Accepted |
| Vincenzo Guzzo | $300,000 for 20% | Declined |
Anie Rouleau of Montreal, QC pitched The Unscented Company, a B Corp-certified line of unscented, refillable home and body care products sold in seven SKUs, asking for $300,000 for 10%. The company has been operating for seven years, is in 700 retail locations across Canada, had $1.2 million in sales with 40% margins, was profitable for the first time this year at 4.5% EBITDA, and had e-commerce sales of $120,000 growing 500% year over year; the products were also featured on Gwyneth Paltrow's Goop.
Lane Merrifield, Manjit Minhas, and Jim Treliving went out over the valuation and profitability concerns. Michele Romanow and Vincenzo Guzzo each offered $300,000 for 20%, and Anie Rouleau accepted Michele Romanow's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
The Unscented Company today
- StatusIn businessLast checked September 2026
The Unscented Company is still operating and sells through its website.