The UpSeat

Steve Pankratz and Kim Pankratz, from Oakville, Ontario, asked for $200,000 for 15% of the UpSeat Company. The seat is a floor seat with a sitting wedge that rotates an infant's pelvis forward to promote upright posture, developed with input from a physiotherapist and occupational therapist for their son Jack, who has cerebral palsy. It retails for $119, compared to a competitor's $74.99 plus a $20 tray, and is sold in ten store locations including Snuggle Bugz, on Amazon.ca, Amazon.com, and their own website, with sales just shy of $100,000 to date. They had invested $100,000 of their own money, and projected $600,000 in sales this year, $3 million next year, and $9 million in 2021, citing a comparable floor seat company doing $35 million in North American sales.

Michele Romanow offered $200,000 for 30%, Arlene Dickinson offered $200,000 for 20%, Jim Treliving offered $200,000 for 25%, Lane Merrifield offered to join Michele Romanow's 30% offer, and Manjit Minhas offered $200,000 for 20%. After the founders tried unsuccessfully to combine Arlene Dickinson and Lane Merrifield's offers at 20%, they accepted Arlene Dickinson's offer of $200,000 for 20%.

The UpSeat is still operating and sells through its website.