$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mitchell Scott, James Davison from Victoria, BC, pitched The Very Good Butchers in Season 13, Episode 11.
- Asked for500K for a convertible note
- Valuation–implied by the ask
- OutcomeDealwith Michele Romanow and Lane Merrifield
- Final deal$750K for 10%valued at $7.5M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | Out, uncomfortable with uncapped convertible note structure | Out |
| Arlene Dickinson | $1,000,000 for 20% | Declined |
| Jim Treliving | $500,000 for 20% | Declined |
| Manjit Minhas | $500,000 for 10% plus $1,000,000 in inventory financing | Declined |
| Lane Merrifield | $500,000 convertible note at 3% interest, capped at $5,000,000 | Withdrawn |
| Michele Romanow and Lane Merrifield | $750,000 for 10%, joint deal | Accepted |
James Davison and Mitchell Scott, from Victoria, BC, pitched The Very Good Butchers, asking for $500,000 on a convertible note. The company makes 100% organic, vegan meat alternatives sold through their butcher shop and restaurant in Victoria, farmers markets and events, and has done over $1,000,000 in sales with $200,000 in profit. They have a waiting list of over a hundred restaurants and stores wanting to carry the product, and plan to expand through wholesale and franchising as well as e-commerce, though e-commerce had been paused due to demand exceeding supply.
Vincenzo Guzzo went out over the uncapped convertible note terms. Arlene Dickinson offered $1,000,000 for 20%, and Jim Treliving offered $500,000 for 20%. Manjit Minhas offered $500,000 for 10% plus $1,000,000 in inventory financing. Lane Merrifield offered to lower the interest rate to 3% with a $5,000,000 cap, but he and Michele Romanow then combined forces to offer $750,000 for 10%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
The Very Good Butchers today
- StatusIn businessLast checked September 2026
The Very Good Butchers is still operating and sells through its website.