$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Xenia Chen from Toronto, ON, pitched Threads in Season 17, Episode 7, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Robert Herjavec
- Final deal$100K for 10%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Robert Herjavec | $100,000 for 10% | Accepted |
| Michele Romanow | Impressed by the story but did not see a clear path to $20 million without more capital; went out | Out |
| Arlene Dickinson | Did not believe $100,000 would achieve the founder's stated goals; went out | Out |
| Manjit Minhas | Wanted a sharper business plan and better targeted customer; went out | Out |
| Wes Hall | Felt equity should be given up only in exceptional cases and she could grow it on her own; went out | Out |
Xenia Chen, from Toronto, Ontario, sought $100,000 for 10% of Threads, a modern hosiery, tights, and intimates brand she launched in late 2018 after struggling to find affordable, high-quality tights. The tights are manufactured in Italy from polyamide and elastane and retail for $20 to $45; the company also created Fly Tights, a first-of-its-kind pair marketed to both women and men. Revenue grew from $40,000 in the first year to $800,000 over two pandemic years, with a projected $1,000,000 the following year, a roughly 30% repeat customer rate, and men accounting for as much as 60% of sales during pandemic lockdowns; the company has a $1 million valuation and Xenia Chen said she does not plan to raise further capital after this round.
Michele Romanow, Arlene Dickinson, Manjit Minhas, and Wes Hall all declined, citing a lack of clarity on how $100,000 would be used across multiple priorities and no clear path to Xenia Chen's five-year revenue goal without further capital. Robert Herjavec offered the full $100,000 for 10% as requested, saying he believed in her despite the lack of concrete growth answers, and Xenia Chen accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Threads today
- StatusIn businessLast checked September 2026
Threads is still operating and sells through its website.