$1Mfor 10%
Protein Candy
Valued at $10M

Krista Teare & Lisa Caruso from Calgary, AB, pitched Toddler Monitor in Season 12, Episode 9, asking the Dragons for $100K for 20% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | $100,000 for 33% | Declined |
| Michael Wekerle | $100,000 as a royalty deal at 3.75% off sales, with merchant bank support | Declined |
| Joe Mimran | Out - felt other solutions existed | Out |
| Arlene Dickinson | $100,000 for 25% | Declined |
| Jim Treliving | $150,000 for 20%, plus offering to buy $50,000 of inventory | Withdrawn |
Krista Teare and Lisa Caruso, management consultants from Calgary, Alberta, pitched Toddler Monitor, asking for $100,000 for 20% of their company. Their product, Deco, is a device placed on a child's doorknob that uses motion sensing to alert parents via an app if a toddler leaves their room at night. The product is made of BPA-free silicone and plastic with electronics, costs about $30 to produce, and sells for $70 to $75 on Kickstarter, where the company had generated $25,000 in sales in six days and was pre-revenue otherwise.
Five Dragons made offers: Manjit Minhas offered $100,000 for 33%, Michael Wekerle offered a royalty deal at 3.75% with support from a merchant bank, Arlene Dickinson offered $100,000 for 25%, and Jim Treliving offered $150,000 for 20% along with a commitment to buy $50,000 of inventory; Joe Mimran went out, saying other solutions existed. After deliberating, the founders accepted a deal with Manjit Minhas for $150,000 for 20%, matching Jim Treliving's terms after he withdrew in the process, with Manjit Minhas providing mentorship going forward.
Pitch details from CBC’s Dragons’ Den pitch page.
Manjit Minhas closed her deal with the two Calgary moms behind the doorknob-based toddler monitor at $150,000 for 20%. A year later the product had grown from near-zero sales to about $25,000 in sales soon after airing, with a $2 million revenue goal for the year, and the founders shot a new promotional video and released upgraded technical and aesthetic versions of the device. The product is now sold on Amazon, Buy Buy Baby, walmart.com, and in stores across Canada and the U.S., with Manjit Minhas helping open new retail doors.