$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Zoey Shamai from Toronto, ON, pitched Tonica Kombucha in Season 7, Episode 8, asking the Dragons for $125K for 25% of the company.
- Asked for$125K for 25%
- Valuation$500Kimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
Tonica Kombucha today
- StatusIn businessLast checked September 2026
Zoey Shamai's deal did not proceed, and she grew Tonica Kombucha independently, seeing about 125% growth in the first year after the show and close to 400% growth since, moving into a 4,000 square foot production facility and scaling from about 9,000 cases sold in the year of the pitch to a projected 50,000 cases, with listings at retailers including Whole Foods in Canada and the US.