$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
David Thibeault and Junior Belleville from Coaticook, QC, pitched Treasy in Season 20, Episode 10, asking the Dragons for $200K for 15% of the company.
- Asked for$200K for 15%
- Valuation$1.33Mimplied by the ask
- OutcomeDealwith Manjit Minhas
- Final deal$200K for 20%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | No offer given, feels franchising Christmas conflicts with her belief in the business | Out |
| Arlene Dickinson | No offer, would not franchise this business | Out |
| Brian Scudamore | No offer, worried about franchising before building Canada out, agrees with Arlene | Out |
| Manjit Minhas | $200,000 for 20% | Accepted |
| Wes Hall | Not shown offering | Out |
David and Junior, from Montreal, asked for $200,000 for 15% of Treasy, a natural Christmas tree delivery service now expanding into franchising. Customers pre-order trees online up to two months in advance and choose delivery times, with trees priced from $85 to $120 and additional revenue from ornaments, wreaths and accessories. The company has operated for 10 years in Quebec, holds about 10% of the Quebec Christmas tree market, and had sales of $1.8 million in a single month with a 25% profit margin. Franchise fees are set at about $10 per 1,000 of population in a territory, plus royalties starting at 12% on the first $100,000 and declining afterward, with a first franchise location planned for Hong Kong.
Michele Romanow, Arlene Dickinson and Brian Scudamore all declined to offer, citing concerns about franchising a seasonal, perishable-inventory business before fully building out the Canadian market. Manjit Minhas offered $200,000 for 20%, which David and Junior accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Treasy today
- StatusIn businessLast checked September 2026
Treasy is still operating and sells through its website.