$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Nada Debay from Montreal, QC, pitched Treater in Season 13, Episode 11, asking the Dragons for $150K for 15% of the company.
- Asked for$150K for 15%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$150K for 25%valued at $600K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Jim Treliving | Out, too early stage | Out |
| Arlene Dickinson | Out, thinks it needs more proof of concept | Out |
| Manjit Minhas | Out, already in a similar business | Out |
| Vincenzo Guzzo | $150,000 for 30% using Guzzo Cinemas advertising | Declined |
| Lane Merrifield | $150,000 for 25%, offering help scaling globally | Declined |
| Michele Romanow | $150,000 for 25%, offering sales scaling expertise | Accepted |
Nada Debay, from Montreal, QC, pitched Treater, a digital gifting platform for restaurant gift cards, asking for $150,000 for 15%. Launched five months earlier in Montreal, the platform charges a 4% fee to buyers and 8% to restaurants, has over 40 restaurant partners, 5,000 app downloads, and had sold over $65,000 in gift cards generating $15,000 in revenue, with about 30% of purchases already redeemed and 30% from international buyers.
Jim Treliving, Arlene Dickinson and Manjit Minhas went out, citing the early stage of the business or conflicts of interest. Vincenzo Guzzo offered $150,000 for 30% tied to Guzzo Cinemas advertising, and Lane Merrifield offered $150,000 for 25%; Nada Debay accepted Michele Romanow's offer of $150,000 for 25%.
Pitch details from CBC’s Dragons’ Den pitch page.
Treater today
- StatusIn businessLast checked September 2026
Treater is still operating and sells through its website.