$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mike LoCicero from Toronto, ON, pitched Trinity Sports in Season 11, Episode 16, asking the Dragons for $250K for 20% of the company.
- Asked for$250K for 20%
- Valuation$1.25Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | No offer, said the pitch was confusing across three companies | Out |
| Jim Treliving | No offer, did not think it was a business he could help with | Out |
| Joe Mimran | No offer, said the pitch needed more focus | Out |
| Manjit Minhas | No offer, felt the product had limited appeal | Out |
| Michele Romanow | No offer | Out |
Mike LoCicero of Toronto asked for $250,000 for 20% covering three businesses under the Trinity Sports umbrella: Universal Goaltending, an electric puck-launching machine for goalie training with a commercial production cost of about $10,000; Blackbird Productions, a film and video production company; and High Tech Performance, a manufacturing division for the puck machines and other products. He said the three businesses together generated $140,000 in revenue last year with roughly $110,000 taken home, and that he had ten puck machines ready for the market with some already sold, though he could not provide information about the only known competitor's sales volume.
All five Dragons declined to make an offer. Michael Wekerle, Jim Treliving, Joe Mimran, Manjit Minhas and Michele Romanow all said they were out, citing confusion over the three separate companies being pitched together and difficulty seeing a clear, focused business to invest in. Mike LoCicero left the Den without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Trinity Sports today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Trinity Sports is still operating.