$1Mfor 10%
Protein Candy
Valued at $10M

Derek Martin, Mario & Marcel LeBlanc from Moncton, NB, pitched Tuxy in Season 13, Episode 13, asking the Dragons for $100K for 8% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Found the product gimmicky | Out |
| Lane Merrifield | $100,000 for 10% | Accepted |
| Arlene Dickinson | Ordered 100 units as a customer but declined to invest | Out |
| Michele Romanow | $100,000 for a 10% royalty | Declined |
| Jim Treliving | $100,000 for 10%, partnering with Lane Merrifield | Accepted |
| Vincenzo Guzzo | Felt Jim Treliving and Lane Merrifield's terms were too generous to compete with | Out |
Derek Martin, along with Mario and Marcel LeBlanc, of Moncton, NB asked the Dragons for $100,000 for 8% of Tuxy, a one-piece garment combining a top and bottom into a single suit marketed as multi-purpose wear for lounging, working out and outdoor activities, each unit sold with a rugged utility bag. The landed cost per unit including the bag is $49.50, and it retails for $189. The company launched six months earlier via a Kickstarter campaign that aimed to raise $15,000 but brought in $182,000, and has since sold 2,200 units in 47 countries, generating $323,000 in revenue with about $210,000 gross profit and $80,000 to $90,000 net profit. Derek Martin owns 60% of the company, with Mario and Marcel LeBlanc each holding 20%; the founders were also developing a rainsuit version of the product.
Manjit Minhas went out, calling the product gimmicky, and Vincenzo Guzzo went out saying Jim Treliving and Lane Merrifield's terms were too generous for him to compete with. Arlene Dickinson declined to invest but ordered 100 units as a customer, and Michele Romanow offered $100,000 for a 10% royalty, which was declined. Lane Merrifield and Jim Treliving each offered $100,000 for 10% and proposed partnering together, and the founders accepted their joint offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Tuxy, which received a $100,000 deal from Jim Treliving and Lane Merrifield in Season 13, grew from about 2,200 units on pre-order at the time of the pitch to about 9,000 units sold worldwide a year later, surpassing $1.2 million in sales. The company expanded its product line to include a kid's version, a woman's version, and a rain suit called the Storm Suit.