Twelve Barrels

Cole & Max Miller
Napanee, ON

Cole & Max Miller pitching Twelve Barrels on Dragons’ Den

The pitch

Cole & Max Miller from Napanee, ON, pitched Twelve Barrels in Season 11, Episode 13, asking the Dragons for $40K for 30% of the company.

  • Asked for$40K for 30%
  • Valuation$133Kimplied by the ask
  • OutcomeDealwith Jim Treliving and Michael Wekerle
  • Final deal$150K for 45%valued at $333Kplus a royalty: 45% equity plus 50% voting interest

Offers in the Den

DragonOfferResult
Manjit MinhasOut - conflict of interest as the whisky's contracted bottler/supplierOut
Michele Romanow$40,000 for 40%Declined
Joe Mimran$40,000 for the requested 30%Declined
Michael Wekerle$100,000 for 40%Declined
Jim Treliving$150,000 for 50%, later joined with Michael Wekerle at 45% equity and 50% voting interestAccepted

Cole Miller, a student from Napanee, Ontario studying at Carleton University, asked for $40,000 for 30% of Twelve Barrels, a whisky company based on a pre-prohibition recipe from 1853 discovered in local archives, named after a distiller's son who once jumped 12 whisky barrels on skates. Cole Miller trained as an apprentice whisky distiller in the United Kingdom, developed the recipe over the past three to four months with a supplier, and has a bottling agreement in place for 500,000 bottles per year. The whisky is planned to sell at approximately $39.99 through the LCBO, currently in the tasting and chemical analysis stage with that board, with agents already signed to represent the brand in Atlantic Canada and in progress for Manitoba, Saskatchewan and BC; Cole Miller had personally invested about $3,000 plus a $14,000 refundable deposit loaned by his father.

Manjit Minhas went out, revealing a conflict of interest as her company was already contracted to bottle and package the whisky. Michele Romanow offered $40,000 for 40%, Joe Mimran offered $40,000 for the requested 30%, and Michael Wekerle offered $100,000 for 40%, all of which were passed over as Jim Treliving then offered $150,000 for 50%. Jim Treliving and Michael Wekerle agreed to combine forces, and Cole Miller accepted their joint offer of $150,000 for 45% equity plus a 50% voting interest.

Pitch details from CBC’s Dragons’ Den pitch page.

Twelve Barrels today

  • StatusIn businessLast checked September 2026

Twelve Barrels is still operating and sells through its website.