Ultimate Hockey Fans

Paul Cohen and Martin Blumenfeld
Windsor, ON and Abbotsford, BC

The pitch

Paul Cohen and Martin Blumenfeld from Windsor, ON and Abbotsford, BC, pitched Ultimate Hockey Fans in Season 16, Episode 8, asking the Dragons for $125K for 10% of the company.

Asked for$125K for 10%
Valuation$1.25Mimplied by the ask
OutcomeNo deal

Offers in the Den

Dragon	Offer	Result
Wes Hall	Concerned about capital efficiency and lack of proof of arena deals	Out
Michele Romanow	Valuation not justified without proven traction	Out
Arlene Dickinson	No investment thesis for return at $1.2 million valuation	Out
Manjit Minhas	Wants a frugal founder, spending too much already	Out
Vincenzo Guzzo	Does not see the market for it	Out

Paul Cohen, from Windsor, Ontario, and Martin Blumenfeld, from Abbotsford, British Columbia, asked for $125,000 for 10% of Ultimate Hockey Fans, which makes officially NHL-licensed ceiling fans with interchangeable blade styles and light fixtures, retailing for $330 with a cost of $102. The company has spent $25,000 on a design patent and has a pending patent on a light fixture, has invested $170,000 of Paul Cohen's own money, and values the company at $1.2 million based on $200,000 in assets plus patents and the NHL partnership. Sales were about $125,000 over the past year, with $97,000 in the last six months, and Fanatics makes up 47% of sales; the company has no current deals with Canadian retailers such as Canadian Tire, Pro Hockey Life, or Source for Sports, and no NHL arena retail deals despite planning to pursue them.

All five Dragons declined to invest. Wes Hall and Michele Romanow cited a lack of capital efficiency and unproven projections, Arlene Dickinson and Manjit Minhas questioned the valuation and spending discipline, and Vincenzo Guzzo said he did not see the market for the product. There was no deal.

Pitch details from CBC’s Dragons’ Den pitch page.