$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
SharminHabib and Ali Habib from Edmonton, AB, pitched Umay Rest in Season 17, Episode 1, asking the Dragons for $380K for 5% of the company.
- Asked for$380K for 5%
- Valuation$7.6Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$380K for 5%valued at $7.6M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Wes Hall | No offer, concerned about capital needed and insurance uptake challenges | Out |
| Arlene Dickinson | No offer, felt it was too early stage for her investment at 5% | Out |
| Manjit Minhas | $380,000 for 8% | Declined |
| Robert Herjavec | No offer, deferred to Michele Romanow's expertise | Out |
| Michele Romanow | $380,000 for 5% | Accepted |
Sharmin Habib and Ali Habib, siblings from Edmonton, Alberta, pitched Umay Rest, asking for $380,000 for 5% of their business. Their product, REST, is a thermal wearable eye device designed to be used five to ten minutes a day, with temperature controlled via an app, aimed at improving sleep and eye health by addressing dry eye caused by screen time. The device retails for $499, and the company has generated $650,000 in sales in the six months since shipping began in November. The founders have raised $900,000 to date and retain 80% ownership, valuing the company at $7.6 million, with a team of eight and advisors from companies including L'Oreal.
Wes Hall went out, citing the amount of capital needed to convince insurance companies to cover the device. Arlene Dickinson also declined, saying the 5% stake didn't match the capital the company would likely need going forward. Manjit Minhas offered $380,000 for 8%. Robert Herjavec deferred to Michele Romanow's expertise and went out. Michele Romanow offered $380,000 for 5%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Umay Rest today
- StatusIn businessLast checked September 2026
Umay Rest is still operating and sells through its website.