$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Claire Theaker-Brown from Edmonton, AB, pitched Unbelts in Season 14, Episode 6, asking the Dragons for $400K for 20% of the company.
- Asked for$400K for 20%
- Valuation$2Mimplied by the ask
- OutcomeDealwith Michele Romanow
- Final deal$400K for 40%valued at $1M
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Valuation too skewed to justify a $400,000 investment, out | Out |
| Arlene Dickinson | Too much risk for one company at that valuation, out | Out |
| Manjit Minhas | $400,000 for 40%, non-negotiable | Declined |
| Jim Treliving | Sees market but valuation was a killer, out | Out |
| Vincenzo Guzzo | Not an online/e-commerce expert, out | Out |
| Michele Romanow | $400,000 for 40% | Accepted |
Claire Theaker-Brown, from Edmonton, Alberta, asked for $400,000 for 20% of Unbelts, a company making no-bulk, flexible belts sold online and at retailers across North America. The classic belt sells for about $40, and a newer silicone-lined Intrepid belt launched the previous fall is made partly from recycled pop bottles, with about 8.5 bottles per belt; the company is a 1% for the Planet member. Started eight years earlier with a $2,500 loan, the business has grown at an average annual rate of 65% and is projected to reach $1.2 million in sales this fiscal year.
Lane Merrifield, Arlene Dickinson, Jim Treliving and Vincenzo Guzzo went out, citing the valuation as too high or a mismatch with their expertise. Manjit Minhas offered $400,000 for 40% on a non-negotiable basis, and Michele Romanow made an identical offer while noting the product's suitability for e-commerce; Claire Theaker-Brown accepted Michele Romanow's offer.
Pitch details from CBC’s Dragons’ Den pitch page.
Unbelts today
- StatusStatus unknownLast checked September 2026
We haven’t confirmed whether Unbelts is still operating.