$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jackie Bourgaize from Calgary, AB, pitched Unightie in Season 17, Episode 2, asking the Dragons for $100K for 20% of the company.
- Asked for$100K for 20%
- Valuation$500Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson | No offer, cited unproven market and lack of clear sales figures | Out |
| Vincenzo Guzzo | No offer, said the business is not yet a real business | Out |
| Robert Herjavec | No offer, agreed the business isn't proven yet | Out |
| Wes Hall | No offer, called it a passion project rather than a business | Out |
| Michele Romanow | No offer, said market size too small | Out |
Jackie Bourgaize, from Calgary, Alberta, sought $100,000 for 20% of Unightie, a unisex sleeping-bag liner nightgown designed with hitch-up magnets for convenience, retailing for $125 and costing $44 to make. The product has been sold in about five stores plus online for roughly a year and a half, with 232 units sold total (162 in stores, 70 online), and about $60,000 invested from savings and a line of credit; annual sales were estimated at around $15,000.
All five Dragons declined to invest. Arlene Dickinson said the valuation of $500,000 was not supported by the sales and lack of clear numbers, and the other Dragons agreed the business was not yet proven, calling it more of a passion project than a scalable company. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Unightie today
- StatusOut of businessLast checked September 2026
Unightie appears to have closed. Its products may no longer be available.