$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Moses Lam, Troy Paquette & Roland Hung from Edmonton, AB, pitched Vitality Air in Season 11, Episode 17, asking the Dragons for $220K for 10% of the company.
- Asked for$220K for 10%
- Valuation$2.2Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Michael Wekerle | Went out, called it the stupidest idea | Out |
| Joe Mimran | Went out | Out |
| Jim Treliving | Went out, would consider it a novelty but not a real business | Out |
| Manjit Minhas | Went out, saw it as a gimmick | Out |
| Michele Romanow | Went out, could not see making money with it | Out |
Troy Paquette, Moses Lam and Roland Hung, from Edmonton and Calgary, Alberta, asked for $220,000 for 10% of Vitality Air, a company selling bottled fresh mountain air harvested near Banff and sold in canisters. A single canister sells for about $32 and provides roughly three to four minutes of continuous air; the product is sold online and through four distributors in China, India, Mexico, Korea and Japan. From June to December of the prior year the company had a net profit of $150,000, and the founders had put in about $200,000 of their own money.
Michael Wekerle went out first, calling it the stupidest idea he had seen. Joe Mimran also went out. Jim Treliving said it might work as a novelty but not as a real business and went out. Manjit Minhas called it a gimmick and went out. Michele Romanow said she could not see making money with it and went out, leaving the founders with no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Vitality Air today
- StatusOut of businessLast checked September 2026
Vitality Air appears to have closed. Its products may no longer be available.