$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Shane Vitaly Foran & Jason Readman from Toronto, ON, pitched Vitaly Design in Season 8, Episode 19, asking the Dragons for $40K for 10% of the company.
- Asked for$40K for 10%
- Valuation$400Kimplied by the ask
- OutcomeNot confirmed
Pitch details from CBC’s Dragons’ Den pitch page.
Vitaly Design today
- StatusIn businessLast checked September 2026
Vitaly Design, a unisex jewellery, watch and clothing brand, appeared in season 8 and secured a deal with Bruce Croxon and Arlene Dickinson. Three years later, sales grew from $170,000 to over $10 million, the brand expanded from about 10 retailers to more than 700 locations worldwide, and the founders opened a flagship store in Toronto's Queen West district.