Von Slick’s

Landon Kroeker and Rob Sengotta
Middlebro, MB

Landon Kroeker and Rob Sengotta pitching Von Slick’s on Dragons’ Den

The pitch

Landon Kroeker and Rob Sengotta from Middlebro, MB, pitched Von Slick’s in Season 17, Episode 9, asking the Dragons for $32,500 for 5% of the company.

  • Asked for$32,500 for 5%
  • Valuation$650Kimplied by the ask
  • OutcomeNo deal

Offers in the Den

DragonOfferResult
Michele RomanowWent out due to concerns about the deal structure and equity offeredOut
Robert HerjavecWent out, unsure about their business acumen despite liking the productOut
Arlene Dickinson$250,000 for 50%Declined
Wes Hall$32,500 for 15% plus $210,000 convertible debt based on next year's valuationDeclined
Vincenzo Guzzo$250,000 for 33%, partnering with Good Pantry for food science supportDeclined

Landon Kroeker and Rob Sengotta, from the rural municipality of Piney, Manitoba, asked for $32,500 for 5% of their company Von Slick's plus a $210,000 working capital line of credit. The company makes flavoured compound finishing butter in six varieties, sold frozen in push-tube packaging that melts onto hot food. The tubes retail around $10 each and cost $2.81 to make including labour. The product is sold in a handful of Manitoba grocery stores, often placed in small branded freezers at deli or butcher counters, and has been available for about two and a half months. Sales over the past 12 months were $161,000.

Arlene Dickinson offered $250,000 for 50%, Wes Hall offered $32,500 for 15% plus the $210,000 as convertible debt valued on next year's sales, and Vincenzo Guzzo offered $250,000 for 33% along with a partnership with Good Pantry for food science support. Michele Romanow and Robert Herjavec went out, questioning the founders' business judgment and the equity structure relative to their ask. The founders declined all three offers, saying they wanted to learn more before giving up equity, leaving without a deal.

Pitch details from CBC’s Dragons’ Den pitch page.

Von Slick’s today

  • StatusIn businessLast checked September 2026

Von Slick’s is still operating and sells through its website.