$1Mfor 10%
Protein Candy
Valued at $10M

Landon Kroeker and Rob Sengotta from Middlebro, MB, pitched Von Slick’s in Season 17, Episode 9, asking the Dragons for $32,500 for 5% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Michele Romanow | Went out due to concerns about the deal structure and equity offered | Out |
| Robert Herjavec | Went out, unsure about their business acumen despite liking the product | Out |
| Arlene Dickinson | $250,000 for 50% | Declined |
| Wes Hall | $32,500 for 15% plus $210,000 convertible debt based on next year's valuation | Declined |
| Vincenzo Guzzo | $250,000 for 33%, partnering with Good Pantry for food science support | Declined |
Landon Kroeker and Rob Sengotta, from the rural municipality of Piney, Manitoba, asked for $32,500 for 5% of their company Von Slick's plus a $210,000 working capital line of credit. The company makes flavoured compound finishing butter in six varieties, sold frozen in push-tube packaging that melts onto hot food. The tubes retail around $10 each and cost $2.81 to make including labour. The product is sold in a handful of Manitoba grocery stores, often placed in small branded freezers at deli or butcher counters, and has been available for about two and a half months. Sales over the past 12 months were $161,000.
Arlene Dickinson offered $250,000 for 50%, Wes Hall offered $32,500 for 15% plus the $210,000 as convertible debt valued on next year's sales, and Vincenzo Guzzo offered $250,000 for 33% along with a partnership with Good Pantry for food science support. Michele Romanow and Robert Herjavec went out, questioning the founders' business judgment and the equity structure relative to their ask. The founders declined all three offers, saying they wanted to learn more before giving up equity, leaving without a deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Von Slick’s is still operating and sells through its website.