W Star

Patrick Tetreault and Alain Lavoie
Montreal, QC

Patrick Tetreault and Alain Lavoie pitching W Star on Dragons’ Den

The pitch

Patrick Tetreault and Alain Lavoie from Montreal, QC, pitched W Star in Season 20, Episode 5, asking the Dragons for $1M for 2% of the company.

  • Asked for$1M for 2%
  • Valuation$50Mimplied by the ask
  • OutcomeNo deal

Offers in the Den

DragonOfferResult
Manjit MinhasNo offer made; felt 2% equity was too little for the investment sizeOut
BrianNo offer made; believed founders did not need money, more advice than capitalOut
Michele RomanowNo offer made; concerned about lack of exit strategyOut
WesNo offer made; valuation too rich and too little equity offered, plus tariff concernsOut
ArleneNo offer made; not the right space for her despite believing valuation wasn't crazyOut

Alain Savoie and Patrick Tetreault of W Star pitched their reinvented aluminum truck wheels, which feature improved self-cleaning and cooling capacity, along with colour options, and are said to extend wheel life by 30% at a similar price to standard wheels. The wheels are designed and engineered in Canada and the US but manufactured in China. The company had $8.5 million in sales in 2024 with a 31% gross margin, projected to grow to almost $13 million this year, and Patrick Tetreault personally invested $2.5 million after selling a previous company for $7.5 million. They sought $1 million for 2% equity, valuing the company between $31 million and $50 million based on their accountant's assessment, but have no patent on the technology.

All five Dragons declined to invest. Manjit Minhas felt 2% equity was too little to entice an investor. Brian felt the founders did not need capital, just advice. Michele Romanow was concerned about the lack of a clear exit strategy since the founders had no intention of selling. Wes felt the valuation was too rich and too little equity was offered, citing unresolved tariff risks. Arlene did not think the valuation was unreasonable but felt it wasn't the right space for her to invest in. No deal was made.

Pitch details from CBC’s Dragons’ Den pitch page.

W Star today

  • StatusOut of businessLast checked September 2026

W Star appears to have closed. Its products may no longer be available.