Wear it Forward

Jasmine Bégin, from Vancouver, BC, asked for $50,000 for 20% of Wear it Forward, a company selling Christmas sweaters where $5 from each purchase is donated to a Children's Hospital, a cause tied to her own history of childhood burn injuries and hospital treatment. Over three years the company generated just over $200,000 in cumulative sales, with year one at $46,000 in sales and $11,000 profit, year two at $98,000 in sales but only $15,000 profit due to costly kiosk expansion, and the most recent year at $56,000 in sales with $30,000 in profit without the founder taking a salary. She outlined plans to expand into year-round lifestyle clothing and a lottery-style incentive model, projecting the potential for 20,000 sweaters a year and about a million dollars in sales within three years.

All five Dragons declined to invest. Lane Merrifield wanted the core business sustained without relying on the charitable angle, Jim Treliving referenced a past successful Christmas sweater investment but was unsure this would replicate it, Vincenzo Guzzo felt there was no clear plan, Michele Romanow liked the social impact but felt the scale was too small, and Arlene Dickinson said the business was too early stage despite praising the founder's progress. There was no deal.

We haven’t confirmed whether Wear it Forward is still operating.