$1Mfor 10%
Protein Candy
Valued at $10M

Jason "Dooms" Day from Britannia Beach, SK, pitched Webby Agility Trainer in Season 15, Episode 1, asking the Dragons for $50K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Not enough connections in the fitness/sports space; no offer | Out |
| Jim Treliving | No offer given | Out |
| Vincenzo Guzzo | Considered it a crapshoot without enough proof of sales; no offer | Out |
| Michele Romanow | $50,000 for 25% | Withdrawn |
| Lane Merrifield | $50,000 for 15% plus $5 royalty until $50,000 repaid | Withdrawn |
| Arlene Dickinson | Liked the offers on the table but went out as an investment | Out |
| Lane Merrifield and Michele Romanow | $50,000 for 20% (10% each) plus $5 royalty until $50,000 repaid | Accepted |
Jason "Dooms" Day, a former UFC fighter from Britannia Beach, British Columbia, pitched the Webby Agility Trainer, a circular agility ladder for athletic footwork training, asking for $50,000 for 10%. He invented the idea in 2009, patented it in 2013 with a utility patent, and began shipping product in 2018; he has invested $110,000 of his own money. The product costs about $11 to land and sells for $65, with total sales to date of $65,000, and clients include football players, soccer players, physiotherapists, and UFC fighters Michael Bisping and Uriah Hall, though none formally endorse the product. He sought a strategic partner to help with marketing, e-commerce, and creating training videos.
Manjit Minhas went out citing lack of connections in the space, Jim Treliving went out without giving a reason, and Vincenzo Guzzo called it a crapshoot due to insufficient proof of sales. Michele Romanow offered $50,000 for 25%, and Lane Merrifield offered $50,000 for 15% plus a $5 royalty until his $50,000 was repaid. Arlene Dickinson declined to invest but wished him success. Jason Day asked Lane Merrifield and Michele Romanow to team up, and they agreed to a joint offer of $50,000 for 20% (10% each) plus the $5 royalty, which was accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Webby Agility Trainer is still operating and sells through its website.