Webby Agility Trainer

Jason "Dooms" Day
Britannia Beach, SK

Jason "Dooms" Day pitching Webby Agility Trainer on Dragons’ Den

The pitch

Jason "Dooms" Day from Britannia Beach, SK, pitched Webby Agility Trainer in Season 15, Episode 1, asking the Dragons for $50K for 10% of the company.

  • Asked for$50K for 10%
  • Valuation$500Kimplied by the ask
  • OutcomeDealwith Lane Merrifield and Michele Romanow
  • Final deal$50K for 20%valued at $250Kplus a royalty: $5 per unit royalty until $50,000 is repaid

Offers in the Den

DragonOfferResult
Manjit MinhasNot enough connections in the fitness/sports space; no offerOut
Jim TrelivingNo offer givenOut
Vincenzo GuzzoConsidered it a crapshoot without enough proof of sales; no offerOut
Michele Romanow$50,000 for 25%Withdrawn
Lane Merrifield$50,000 for 15% plus $5 royalty until $50,000 repaidWithdrawn
Arlene DickinsonLiked the offers on the table but went out as an investmentOut
Lane Merrifield and Michele Romanow$50,000 for 20% (10% each) plus $5 royalty until $50,000 repaidAccepted

Jason "Dooms" Day, a former UFC fighter from Britannia Beach, British Columbia, pitched the Webby Agility Trainer, a circular agility ladder for athletic footwork training, asking for $50,000 for 10%. He invented the idea in 2009, patented it in 2013 with a utility patent, and began shipping product in 2018; he has invested $110,000 of his own money. The product costs about $11 to land and sells for $65, with total sales to date of $65,000, and clients include football players, soccer players, physiotherapists, and UFC fighters Michael Bisping and Uriah Hall, though none formally endorse the product. He sought a strategic partner to help with marketing, e-commerce, and creating training videos.

Manjit Minhas went out citing lack of connections in the space, Jim Treliving went out without giving a reason, and Vincenzo Guzzo called it a crapshoot due to insufficient proof of sales. Michele Romanow offered $50,000 for 25%, and Lane Merrifield offered $50,000 for 15% plus a $5 royalty until his $50,000 was repaid. Arlene Dickinson declined to invest but wished him success. Jason Day asked Lane Merrifield and Michele Romanow to team up, and they agreed to a joint offer of $50,000 for 20% (10% each) plus the $5 royalty, which was accepted.

Pitch details from CBC’s Dragons’ Den pitch page.

Webby Agility Trainer today

  • StatusIn businessLast checked September 2026

Webby Agility Trainer is still operating and sells through its website.