$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Mahrzad Lari from Montreal, QC, pitched Wide The Brand in Season 16, Episode 2, asking the Dragons for $100K for 10% of the company.
- Asked for$100K for 10%
- Valuation$1Mimplied by the ask
- OutcomeDealwith Arlene Dickinson
- Final deal$100K for 20%valued at $500K
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Pre-revenue company with too rich a valuation and too many unresolved pieces | Out |
| Wes Hall | Business not far enough along and lacks fashion industry expertise | Out |
| Michele Romanow | $100,000 for 20% | Declined |
| Vincenzo Guzzo | $100,000 for 25% | Declined |
| Arlene Dickinson | $100,000 for 20% | Accepted |
Mahrzad Lari, from Montreal, Quebec, asked for $100,000 for 10% of Wide the Brand, a direct-to-consumer clothing line designed specifically for plus-size men, sized from XL to 6XL and proportioned differently from standard sizing. The company is about a month and a half old, manufactures in Montreal, launched with 15 mix-and-match pieces, and ran a Kickstarter campaign with a $50,000 goal that raised $52,400 in 30 days; the founder came in with a $1 million valuation while pre-revenue.
Manjit Minhas and Wes Hall went out, citing the pre-revenue stage, high valuation, and unresolved business questions. Michele Romanow offered $100,000 for 20% and Vincenzo Guzzo offered $100,000 for 25%, both of which were declined. Arlene Dickinson offered $100,000 for 20%, which Mahrzad Lari accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Wide The Brand today
- StatusIn businessLast checked September 2026
Wide The Brand is still operating and sells through its website.