$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Emily Baadsvik, Brigette Freel from Calgary, AB, pitched Wild Tea Kombucha in Season 15, Episode 3, asking the Dragons for $300K for 15% of the company.
- Asked for$300K for 15%
- Valuation$2Mimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Vincenzo Guzzo | No offer, citing lack of clarity on financials | Out |
| Jim Treliving | No offer, citing the large amount of debt in the business | Out |
| Lane Merrifield | No offer, concerned about the debt and overall lack of clarity | Out |
| Arlene Dickinson | No offer, disappointed the founders didn't know their numbers better despite going through her accelerator program | Out |
| Manjit Minhas | No offer, stating the pitch needed more refinement | Out |
Emily Baadsvik and Brigette Freel of Calgary, Alberta sought $300,000 for 15% of Wild Tea Kombucha, a company producing non-alcoholic kombucha and low-sugar sodas as well as a hard-alcohol kombucha cider line launched the prior year and available in over 50 stores, up from 6, despite the pandemic. The kombucha costs about $1 to make per can and retails for $2.50 to $3.00, with the company hitting just under $1,000,000 in revenue the prior fiscal year and growing 18% to 33% annually, while carrying about $500,000 in debt at a rate of prime plus 1.5%.
All five Dragons declined to invest. Vincenzo Guzzo and others cited a lack of clarity on the company's financials, Jim Treliving and Lane Merrifield were concerned about the debt load, Arlene Dickinson noted disappointment given the founders had been through her accelerator program, and Manjit Minhas felt the pitch needed more refinement. There was no deal.
Pitch details from CBC’s Dragons’ Den pitch page.
Wild Tea Kombucha today
- StatusIn businessLast checked September 2026
Wild Tea Kombucha is still operating and sells through its website.