Wilder Harrier

Paul Shenauda, Philippe & Mathieu Poirier
Montreal, QC

Paul Shenauda, Philippe & Mathieu Poirier pitching Wilder Harrier on Dragons’ Den

The pitch

Paul Shenauda, Philippe & Mathieu Poirier from Montreal, QC, pitched Wilder Harrier in Season 13, Episode 8, asking the Dragons for $120K for 10% of the company.

  • Asked for$120K for 10%
  • Valuation$1.2Mimplied by the ask
  • OutcomeDealwith Manjit Minhas
  • Final deal$120K for 10%valued at $1.2M

Offers in the Den

DragonOfferResult
Lane MerrifieldWent out, felt he was not the right strategic partner for this businessOut
Michele RomanowWent out, concerned that founders' equity was already diluted to 40% by angel investors and would drop furtherOut
Vincenzo GuzzoWent out, disagreed with the valuationOut
Arlene Dickinson$120,000 for 10%Declined
Manjit Minhas$120,000 for 10%Accepted

Philippe Poirier, Mathieu Poirier, and Paul Shenauda, from Montreal, Quebec, pitched Wilder Harrier, asking for $120,000 for 10% of their company. Wilder Harrier makes sustainable pet treats using alternative proteins such as crickets sourced from an Ontario cricket farm, along with other environmentally conscious ingredients like chickpeas and fruit pulp from a Montreal juice company; a bag sells for about $9. The company launched about a year and a half earlier, had $90,000 in sales in 2017, $150,000 in sales over the last six months, and expects to exceed $1 million in the next 12 months as it expands from 600 to over 1,500 retail locations, including pet-specialty stores and vet clinics; the founders plan to launch a dog food line within six months and have secured a co-packer. Existing angel investors hold 40% of the company from two funding rounds valuing it at $1.2 million and then $2.4 million.

Lane Merrifield went out, saying he was not the right strategic partner. Michele Romanow went out over concerns about founder dilution from the existing 40% angel stake. Vincenzo Guzzo went out over valuation concerns. Arlene Dickinson and Manjit Minhas both offered $120,000 for 10%; the founders chose Manjit Minhas's offer, citing her expertise for scaling the planned dog food line.

Pitch details from CBC’s Dragons’ Den pitch page.

Wilder Harrier today

  • StatusOut of businessLast checked September 2026

Wilder Harrier appears to have closed. Its products may no longer be available.