$1Mfor 10%
Protein Candy
Valued at $10M

Paul Shenauda, Philippe & Mathieu Poirier from Montreal, QC, pitched Wilder Harrier in Season 13, Episode 8, asking the Dragons for $120K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Lane Merrifield | Went out, felt he was not the right strategic partner for this business | Out |
| Michele Romanow | Went out, concerned that founders' equity was already diluted to 40% by angel investors and would drop further | Out |
| Vincenzo Guzzo | Went out, disagreed with the valuation | Out |
| Arlene Dickinson | $120,000 for 10% | Declined |
| Manjit Minhas | $120,000 for 10% | Accepted |
Philippe Poirier, Mathieu Poirier, and Paul Shenauda, from Montreal, Quebec, pitched Wilder Harrier, asking for $120,000 for 10% of their company. Wilder Harrier makes sustainable pet treats using alternative proteins such as crickets sourced from an Ontario cricket farm, along with other environmentally conscious ingredients like chickpeas and fruit pulp from a Montreal juice company; a bag sells for about $9. The company launched about a year and a half earlier, had $90,000 in sales in 2017, $150,000 in sales over the last six months, and expects to exceed $1 million in the next 12 months as it expands from 600 to over 1,500 retail locations, including pet-specialty stores and vet clinics; the founders plan to launch a dog food line within six months and have secured a co-packer. Existing angel investors hold 40% of the company from two funding rounds valuing it at $1.2 million and then $2.4 million.
Lane Merrifield went out, saying he was not the right strategic partner. Michele Romanow went out over concerns about founder dilution from the existing 40% angel stake. Vincenzo Guzzo went out over valuation concerns. Arlene Dickinson and Manjit Minhas both offered $120,000 for 10%; the founders chose Manjit Minhas's offer, citing her expertise for scaling the planned dog food line.
Pitch details from CBC’s Dragons’ Den pitch page.
Wilder Harrier appears to have closed. Its products may no longer be available.