$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Jenelle Peterson from Calgary, AB, pitched Wildlife Outdoor Adventures in Season 16, Episode 2, asking the Dragons for $115K for 15% of the company.
- Asked for$115K for 15%
- Valuation$767Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Does not see the scalability of the business | Out |
| Wes Hall | Founder unwilling to accept enough dilution to reach the scale described | Out |
| Michele Romanow | Business not ready to scale, cost structure issues | Out |
| Vincenzo Guzzo | Not ready for outside investment at this stage | Out |
| Arlene Dickinson | Metrics such as cost of goods and distribution not ready for an outside investor | Out |
Jenelle Peterson, from Calgary, Alberta, asked for $115,000 for 15% of Wild Life Outdoor Adventures, a monthly subscription box business called Adventure Kits that provides outdoor gear and activity cards for kids aged 6 to 12, priced between $44 and $47 depending on commitment term. The company had done $268,000 in sales since March 2020, was projecting just over $620,000 by the end of December, had a 29% gross margin, a product cost of about $18 per box, and a customer acquisition cost of about $20, with picking and packing still done in-house.
All five Dragons, Manjit Minhas, Wes Hall, Michele Romanow, Vincenzo Guzzo, and Arlene Dickinson, declined to invest, citing concerns about scalability, thin or negative margins on the box economics, and the business not being ready for outside investment at its current stage. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
Wildlife Outdoor Adventures today
- StatusIn businessLast checked September 2026
Wildlife Outdoor Adventures is still operating and sells through its website.