$1Mfor 10%
Protein Candy
Valued at $10M

Nima Ashtari & Rob Lengyel from Toronto, ON, pitched X-Matik Inc. in Season 12, Episode 8, asking the Dragons for $350K for 10% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Arlene Dickinson, Michele Romanow and Joe Mimran | $350,000 for 10% | Declined |
| Manjit Minhas | Out - felt the competition in self-driving is too far ahead | Out |
| Jim Treliving | $1,000,000 for 20% at the same valuation | Accepted |
Nima Ashtari and Rob Lengyel, from Toronto, ON, asked for $350,000 for 10% of X-Matik Inc. Their product, Lane Cruise, is an aftermarket add-on that uses cameras and artificial intelligence to add self-driving capability to any existing car through external actuators on the steering wheel and pedals, without tapping into the car's internal systems. The founders had spent about $170,000 building the prototype, funded by selling a house and taking loans, and the company was burning about $13,000 a month. They planned to monetize through a lease model or an outright purchase priced similarly to an Apple computer, around $2,000, or about $150 a month.
Arlene Dickinson, Michele Romanow and Joe Mimran offered a joint $350,000 for 10%, with Michele Romanow citing contacts in the automotive and Silicon Valley space. Manjit Minhas went out, feeling the competition in self-driving was too far ahead. Jim Treliving offered $500,000 for 5% plus an additional $500,000 for another 5%, totaling $1,000,000 for 20% at the same valuation, which Nima Ashtari and Rob Lengyel accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
X-Matik Inc. is still operating and sells through its website.