$1Mfor 10%
Protein Candy
Valued at $10M
The pitch
Corrie, Larry, Colton & Dylann Fielding from Prince George, BC, pitched X-Tails in Season 13, Episode 10, asking the Dragons for $50K for 20% of the company.
- Asked for$50K for 20%
- Valuation$250Kimplied by the ask
- OutcomeNo deal
Offers in the Den
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | No offer, felt after seven years the low revenue showed no following or brand built | Out |
| Michele Romanow | No offer, felt traction was too low to build a big business | Out |
| Vincenzo Guzzo | No offer, uncomfortable with creative control conflicts given his investment would be financial rather than creative | Out |
| Jim Treliving | No offer, did not know the children's book space well enough to help | Out |
| Lane Merrifield | No offer, offered to spend a few hours advising but not to invest, feeling the business needed to focus on branding, not creative energy | Out |
Larry Fielding, Corrie Fielding, Colton Fielding and Dylann Fielding of Prince George, BC pitched X-Tails, an illustrated children's book series about action sports featuring characters that navigate themes like bullying, sportsmanship, inclusion and the environment, asking for $50,000 for 20%. The self-published series has eight books sold online for about $15 each, with over 10,000 books sold to date; total lifetime sales are $120,000, with $37,500 in sales in 2017 netting about $20,000. The founders have been developing the business for seven years and are interested in eventually expanding into animation and toys.
Manjit Minhas, Michele Romanow, Vincenzo Guzzo, Jim Treliving and Lane Merrifield all declined to invest, citing low revenue after seven years, lack of relevant expertise, and concerns about creative control. Lane Merrifield offered to spend time advising the founders but did not invest. No deal was made.
Pitch details from CBC’s Dragons’ Den pitch page.
X-Tails today
- StatusIn businessLast checked September 2026
X-Tails is still operating and sells through its website.