$1Mfor 10%
Protein Candy
Valued at $10M

Scott Bradley and Bailey Gaddis from Courtice, ON, pitched Yoomi in Season 20, Episode 2, asking the Dragons for $450K for 5% of the company.
| Dragon | Offer | Result |
|---|---|---|
| Manjit Minhas | Worried about lack of focus with too many products in the pipeline; no offer | Out |
| Wes Hall | Joint offer with Arlene Dickinson of $450,000 for 10% | Accepted |
| Michele Romanow | More interested in the nipple patch technology than the bottle product, felt it would need a lot of money to test market interest; no offer | Out |
| Brian Scudamore | No offer made | Out |
| Arlene Dickinson | Joint offer with Wes Hall of $450,000 for 10% | Accepted |
Scott Bradley and Bailey Gaddis, from Curtis, Ontario, asked for $450,000 for 5% of Yoomi Babytech, maker of the Yoomi Solace, a self-warming baby bottle that uses exothermic heating from sodium acetate to warm breast milk or formula to 36 degrees Celsius in one minute at the push of a button. The complete feeding system, including six bottles, six reusable warming cones, and a recharging station that also defrosts breast milk, cooks baby food, and sterilizes toys and bottles, costs about $65 to make and retails for $550. The product previously did $7 million in lifetime sales under a different owner from 2012 to 2020 before Scott Bradley acquired the technology and invested about $2 million of his own money, with a relaunch planned in two weeks and a pipeline of new products planned every nine months, including a water-stable gel product for cracked nipples during breastfeeding called Breast Aids.
Manjit Minhas went out, citing concerns about lack of focus given the large product pipeline. Michele Romanow and Brian Scudamore also passed, with Michele Romanow saying she was more interested in the nipple patch technology than the bottle itself and felt it would take significant capital just to test market interest. Wes Hall and Arlene Dickinson made a joint offer of $450,000 for 10%, which the founders accepted.
Pitch details from CBC’s Dragons’ Den pitch page.
Yoomi is still operating and sells through its website.